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TV ad campaign encourages energy bill savings

9:21 am

It All Adds Up TV ad screenshot 6

TV VIEWERS ACROSS THE UK will get their first sight today of the advert supporting the government’s ‘It All Adds Up’ energy-saving campaign that has been running since Saturday, 17 December.

The television advert, which will be screened during festive schedules from around 8.30am on Tuesday, 27 December, steps up the government’s ‘It All Adds Up’ energy-saving information campaign to ensure as many people as possible see the advice and can take advantage of simple ways to save money on their energy bills.

The £18 million ‘It All Adds Up’ energy saving campaign is raising awareness of simple actions that people can take to bring down the amount of energy needed to keep their homes warm and stay safe this winter, meaning they can slash their bills.

The guidance included in the TV advert focuses on simple measures which are not already adopted by the majority of households in the UK.

The ‘It All Adds Up’ campaign promotes some of the government’s top recommended actions to help households save money on their energy bills, including:

  • reducing the temperature a boiler heats water to before it is sent to radiators (known as the boiler flow temperature) from 75⁰C to 60⁰C, could save households £100 a year
  • turning appliances off at the plug could save £70 a year
  • reducing heating loss from the property such as by draught-proofing windows and doors, which could save £60 a year

Households can find further information on the ‘It All Adds Up’ campaign at the GOV.UK website, which is running alongside the government’s wider ‘Help for Households’.

“The government’s ‘It All Adds Up’ energy saving campaign is already getting important information out to millions of households across the country, showing them simple, low and no-cost tips to cut their energy use and bills this winter.

“Simple steps can make a big difference to cutting bills, while keeping homes warm and safe, and by launching this new TV advert, even more people will be aware and the savings will keep adding up for UK households.

Business and Energy Minister Lord Callanan

More at: It all adds up – Government Energy Saving Website

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