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“Butter up” – Shop Watcher – Food Prices April 2013

“In this continuing year of austerity, shopping carefully has become essential – particularly for those families on a tight budget.” …

Butter - Can't Believe it!WE ARE conducting a very simple Food Prices exercise during 2013. Each month we will be following the prices of four staple value-range foods at the local Co-op Store on Hull Road, Hedon and following the price increases (and decreases) during the year.

“In this continuing year of austerity, shopping carefully has become essential – particularly for those families on a tight budget.” – Hedon Blog, January 2013

We will be following the prices of milk, butter, bread and carrots.

Item Price April 2013 Change from last month Change since Jan 2013
Milk – Co-op 1 pint  £0.50    
Margarine – I can’t believe it’s not butter (500g)  £1.80  +0.48  +0.80
Bread – Co-op Wholemeal (800g)  £0.89    
Carrots – Co-op (500g)  £0.85  +0.35  *-0.15
Totals  £4.04
 +0.83  +0.65

The biggest leap in price was obviously the butter which has gone up a whacking 80p since January – so, all together now, in your best Victor Meldrew voices: “I don’t believe it!”

This butter blow may have been softened somewhat by the fact that a 1kg size of the same I can’t believe… brand was on offer for only £2.00, which the label told us would normally sell for £2.75.

*Carrots this month for a 500g bag cost £0.85 and included 50% extra. *Note, we included the price of carrots in January as £1, although in actual fact we bought them on that occasion for the temporary offer price of £0.50.

Actual Carrot Prices so far in 2013 (always bought in the first week of the month):

  • Jan – 50p
  • Feb – £1
  • Mar – 50p
  • Apr – 85p

Perhaps we are also being ‘buttered-up’ to pay more for our carrots – should we expect a general price rise soon!?

3 thoughts on ““Butter up” – Shop Watcher – Food Prices April 2013

  1. Received this response from ICBINB regarding pricing:

    Hello from I Can’t Believe It’s Not Butter

    Dear Ray,

    Thank you for your recent enquiry about the price of I Can’t Believe It’s Not Butter.

    We do not recommend retail prices. The retail prices are set at the discretion of the retailer and you will therefore find that prices vary from shop to shop as well as retailer to retailer.

    However, the typical price of I Can’t Believe It’s Not Butter 500g is £2.50.

    I hope that this information is useful.

    Kind regards,

    Sophie Michels
    Careline Advisor

  2. ask the coop to justify an 80p increase on a pack of butter please ray see what they say because that means for a case of 24 they are charging £19.20 extra sorry i dont believe they can justify this with transport costs ect . i am going to check in other stores

    1. Jackie, I’ve e-mailed ‘I can’t believe…” to ask if the’ve got a recommended retail price, or a range of prices which they would expect a 500g carton to sell at. Does seem big jump to me!

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