AS PEOPLE TIGHTEN THEIR BELTS in the age of austerity, certain luxuries have had to go out the window.

According to new research referred to by the Big Hospitality website, almost two-thirds of consumers plan to cut back on eating and drinking out this year.

Food and grocery research surveys indicate that 61% of consumers plan to spend less on eating and drinking out as their incomes come under increasing pressure from rising costs. Another survey tells us that 42% of drinkers are spending less in the pub than 6 months ago.

So what are restaurants and bars doing in Hedon, Preston and Paull to try to beat austerity and get people munching and supping? Are you offering discounted service? Or special promotions? Is business that bad that you need and rely on the support of loyal and local customers? Or are you bucking the trend and is business okay?

Customers – what are your experiences in the area? Which venues have encouraged you to spend?

Let the Hedon Blog know. We are doing a feature on Beating Austerity in HU12 and want to collect stories from local businesses and customers. The feature will highlight local concerns and promote local efforts to improve matters.

The feature will appear in our business pages. Complete the form below with your story or e-mail us at


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